Uptown Network today announced that after a competitive analysis, Hilton Hotels has selected Uptown Network.
“Our company has had a longstanding tradition of being a leader in new hospitality technology,” said Ed Dorman, Director of Food and Beverage at the Hilton Anatole in Dallas, TX. “We also have a tradition of investing in the future as evidenced by our recent $120 million renovation. Hilton Anatole and SER Steak + Spirits are excited to be a new member of Uptown Network. The combination of our brands provides a uniquely compelling guest experience.”
Increasingly, hospitality venues are turning to ‘S.M.A.R.T. Services’ (Social, Mobile, Aware and Real-time) to enhance the guest experience. Just as Apple has empowered staff in their retail stores, leading hospitality venues are using S.M.A.R.T. Services to empower food service staff. Hilton and SER have also invested in staff training to ensure that Uptown’s technology is a seamless enhancement to the overall guest experience.
“We are clearly seeing the emergence of S.M.A.R.T. Services as the next big thing in hospitality,” explained Ed Jones, Co-Founder of Uptown Network. “Leading brands are discovering how transformative and beneficial they can be to a guest’s experience, and the bottom line.”
By joining the Uptown Network, Hilton Anatole provides affluent guests an ever-increasing set of amenities such as:
- A free mobile iPad app available for download from Apple’s App Store providing guests a taste of the SER Steak + Spirits experience even before they visit the hotel
- Uptown Network’s iPad Wine List to effortlessly select the perfect bottle of wine
- Signature cocktail and spirits selection
- Improved guest experience due to an empowered and knowledgeable staff
“Uptown Network’s iPad Wine List is a perfect complement to the dining experience at SER. Our clientele is increasingly mobile and we feel it is important to provide an app on Apple’sApp Store that aligns with our guests’ evolving lifestyle,” said Dorman. “This combination provides an unparalleled overall experience.”
In addition to improved guest experience, membership in Uptown Network also brings operational improvements and benefits. The Network enables accurate printing of paper wine lists, an automated 86 feature and inventory tracking via the iPad and cloud.
“We are excited to see our customers expanding the value of our app and network,” said Phil Turner, VP of Research and Development at Uptown Network. “Hilton and SER wisely have increased their offerings to over 100 million iPad users.”