SMART stands for Social, Mobile, Aware and Real-Time. As paper menus are replaced with interactive menus, there is a tremendous opportunity to empower staff and engage consumers. Apple used SMART Services to take the lead in retail consumer electronics at its Apple Stores. Their hourly staff members are empowered with mobile devices that connect to their customers. Similarly, leading hospitality brands recognize that SMART Services will transform our industry.
Uptown Network is the leader in SMART Menu Services. Leading brands that join the Uptown Network see an average 31% immediate increase in wine sales. SMART Menu Services make an excellent staff-training tool. By empowering staff, our members provide a superior dining experience to their guests.
Paper menus are the weakest part of today’s dining experience. They are uninformative, dirty, and antiquated. However, it is not enough to simply take a paper menu and make it digital. The winning solution is one that makes menu interactivity truly SMART.
Macroeconomic factors have the hospitality industry squeezed for profits. Daily deals and digital coupons exacerbate the situation further. Menu technology has scantly changed in 50 years. Uptown Network has invented the solution and we are building our beachhead by solving the hardest problem, the $5 billion in wine sales that restaurants are currently ‘leaving on the table’. Our technology is enterprise ready and massively scalable.
We have great traction with the industry’s most prestigious brands – Ritz-Carlton, Shula’s Steakhouses, Hilton Worldwide, The Capital Grille, Hershey, E.& J. Gallo Winery, Le Cirque and many more. As opposed to simply providing an iPad Wine List, Uptown Network connects SMART Menu Services to create a network effect. Uptown Network’s design point assumes hundreds of brands and thousands of locations all connected by a unified and dynamic environment. Our current customers are averaging more than a 30% increase in wine sales once they join the Uptown Network. Wine is the highest profit item that the hospitality industry sells.
